номер 1, страница 18 - гдз по английскому языку 7 класс учебник Wetz, Styring

1 💿1.14 Check the meaning of the words in the box. Then complete the text. Listen and check.

brand company essential non-essential

WHY Do WE BUY?

Every day, people buy products from shops, markets or the internet. Some products are essential, but others aren't. An ¹____ product is something that we need, for example, basic food. A ²____ product is something that we want, but isn't always necessary, like clothes with designer labels or a new mobile phone.

Advertising is very important for non-essential products. For example, these days most people have got a mobile phone. A mobile phone company uses advertising to make people change their phone and buy a new one. Advertising also makes people choose a particular ³____. When people buy a new pair of trainers, for example, they often choose a brand. It's very important for a ⁴____ to make their brand popular with advertising.

Look at the advert for Tommy Hilfiger glasses. The people look attractive and cool. But is it the advert, the product, or the brand which is attractive? A lot of people buy the product because they like the brand, even if there are similar, cheaper glasses!

Проверьте значение слов в рамке. Затем дополните текст. Прослушайте и проверьте.

Ответ:

1 essential – существенный / необходимый

2 non-essential – несущественный / необязательный

3 brand – бренд / торговая марка

4 company – компания