Номер 7, страница 38 - гдз по английскому языку 11 класс рабочая тетрадь Вербицкая, Фрикер

Unit 5. Express yourself - номер 7, страница 38.

Условие.

7 T08 Read the text again and put the sentences (A–I) into the gaps (1–8). There is one extra sentence. Listen and check.

A One of these was Apple Electronics.

B His ideas were again unlikely to succeed.

C However, forty years ago it was a bit more difficult.

D A successful artist is now one who can make a profit from their ability.

E The company was soon in the news.

F Many of the clothes were also designed or chosen by the group.

G This, though, was one of his better ideas.

H It seemed like a good idea, but it didn't quite turn out as they had expected.

I The name was a play on words.

A look back at Apple Corps

Artistic freedom

In these days of the Internet, anyone with an idea and a computer can reach like-minded people throughout the world. 1 All aspects of culture, whether music, film, books or art, were controlled by traditional businesses who were suspicious of new ideas and reluctant to help out unless there were guaranteed profits. Help was at hand ...

In 1968, the Beatles’ accountants told them that they had a large amount of money which they could either invest in a business or lose to the taxman. The group decided that a business would be a better way to spend their money and explained their ideas at a press conference. They said that it was unfair that artists had to beg businessmen to help them with their ideas. Now that they were rich, they said, they would give financial help to anyone who had an interesting idea, whether it was profitable or not.

2 They called the group of companies Apple Corps. The inspiration for the name of the company was a painting by René Magritte which Paul McCartney, one of the members of the group, had just bought. 3 ‘Corps’, meaning a group of people working together, is pronounced with a silent ‘ps’. It has the same pronunciation as ‘Apple core’, the centre of the apple containing the seeds.

The first Apple company was Apple Retail, which mixed art and fashion. It set up a boutique in Baker Street, London, which was decorated by a huge painting, designed by a Dutch group of designers called The Fool. 4 Unfortunately, local businesses complained and they were forced to re-paint the building in its original colour. Inside the shop, there were also problems. In an era of peace and love nobody wanted to employ security guards or accuse people of shoplifting, and, after six months, the shop had lost so much money that it was forced to close down. There were several other areas of artistic expression envisaged by the group, some of which were set up fairly successfully, whilst others were failures for one reason or another. 5

This was run by Magic Alex. He told the group he was an inventor and the idea was that he would create artistic inventions which would be sold at a profit. One of these was the Nothing Box, on which a number of lights would flash on and off in a random order. 6 In fact it was one of his only ideas. Every British patent he applied for was rejected on the grounds that he hadn’t actually invented anything new, only built modified versions of someone else’s ideas. He was sacked when Allen Klein, a tough New York businessman, took control of the company in 1969 to try to stop the financial losses before the Beatles became bankrupt. Before this, Magic Alex had also been given the job of designing Apple Recording Studios. He had told the group that the studios they were using were out of date, and they left him in charge of designing something more modern. 7 When they asked him why he had taken away the soundproofing from the drums, he replied that he would install an invisible force field instead. In the end, they had to ask their record producer, George Martin, to find a different studio so that they could finish their album.

So, looking back, what can we say about Apple Corps? It was a noble idea to allow artists of all kinds to get their work published in one form or another, but noble idealism isn’t enough. Perhaps its most important legacy is that artists today understand the need for aggressive business practices. 8 As for Apple Corps, it is now in the news only for its long running dispute with Apple Computers over trademark rights and seems to hold more opportunities for lawyers than for artists.

MUSIC & BUSINESS

Решение.

Решение 2.

Прочитайте текст еще раз и вставьте предложения (A–I) в пропуски (1–8). Одно предложение лишнее. Прослушайте и проверьте.

Ответ:

1. C. However, forty years ago it was a bit more difficult.

Однако сорок лет назад это было немного сложнее.

2. H. It seemed like a good idea, but it didn't quite turn out as they had expected.

Это казалось хорошей идеей, но получилось не совсем так, как они ожидали.

3. I. The name was a play on words.

Название было игрой слов.

4. F. Many of the clothes were also designed or chosen by the group.

Многие предметы одежды также были разработаны или выбраны группой.

5. A. One of these was Apple Electronics.

Одним из них была Apple Electronics.

6. B. His ideas were again unlikely to succeed.

Его идеи снова вряд ли имели успех.

7. G. This, though, was one of his better ideas.

Однако это была одна из его лучших идей.

8. D. A successful artist is now one who can make a profit from their ability.

Успешный художник теперь тот, кто может получать прибыль от своих способностей.

Лишнее предложение:

E. The company was soon in the news.

Компания вскоре оказалась в новостях.