Номер 4, страница 68 - гдз по английскому языку 10 класс учебник Вербицкая, Маккинли

Unit 8. The hard sell. Reading and vocabulary - номер 4, страница 68.

Условие.

4 Find these words and phrases in the letters.

How would you say them in your language?

Letter A: advertising TV commercial

(advertising) slogan ad-break

Letter B: ad/advert advertising agency

Letter C: spam billboard junk mail

leaflet poster

A

Dear Sir/Madam,

I am writing in response to Judy Boyle's article 'Time To Declare War on Advertising', which appeared in Saturday's paper. As someone who works in the advertising profession, I have to say that many of Ms Boyle's views are exaggerated or simply wrong.

Firstly, I'm surprised that Ms Boyle, a journalist on one of the biggest daily newspapers, doesn't realise that most of her newspaper's income comes from advertising. If advertising didn't exist, newspapers would be more expensive and thinner! And there is no doubt that there would be fewer titles to choose from. This is also true of magazines and TV channels. Does Ms Boyle really want a return to the days without advertising – the Dark Ages of the 1940s – when there was one public TV channel, two public radio stations and dull magazines and newspapers?

Ms Boyle complains about how irritating adverts are. I wonder if she has a sense of humour? Hasn't she noticed that adverts are entertaining and, above all, informative? It's a sad fact that there are often more ideas and creativity in a thirty-second TV commercial than there are in the programmes that come before or after it. Everyone has a favourite advert that we look forward to seeing. Adverts often capture the public's imagination and we talk about them and even start to use their slogans in everyday situations. Comedians make jokes about them. Pop video producers copy their ideas.

If adverts irritate Ms Boyle so much, there is a simple solution. The three-minute ad-break on TV is just enough time to make a nice cup of tea. And while you're in the kitchen, Ms Boyle, look at the box of teabags. Why did you decide to buy them? A long, serious discussion with friends about different teabags? Or was it perhaps thanks to a memorable thirty-second advert?

Yours faithfully,

Ashley Coates

Coates Advertising Associates

LONDON N5

B

Dear Sir/Madam,

After reading Judy Boyle's article in Saturday's paper ('Time To Declare War on Advertising') I wanted to congratulate her on a brilliant piece.

Like Ms Boyle, I am also fed up with the ridiculous stereotypes you find in adverts. Look at car adverts, for example. In adverts, driving is never stressful or boring – it's one of the most exciting things a man can experience (for women it's eating chocolate). There are never traffic jams because when you buy a new car all the roads magically become empty of traffic.

There are other mysteries. Why does nobody wear glasses – unless it's an advert for an optician's? Why do women in adverts always slowly brush their hair in a kind of trance? How do they find the time? In my house, people would start banging on the bathroom door because they wanted to use the shower. And why do people who eat yoghurts always look as if they've just discovered the meaning of life? And are biscuits really that exciting?

I don't know anyone who behaves like the people who I have to watch on my TV every twenty minutes. And yet, I have been watching fools like these advertise products for the past twenty years! Do people who work for advertising agencies have any contact with real life? Or do they just sit in their offices and watch old adverts all day?

I wonder what other readers think.

Yours faithfully,

Duncan Grant

Falkirk STII

C

LETTERS TO THE EDITOR THE DAILY COMMENT

Dear Sir/Madam,

I am writing in response to Judy Boyle's article, which appeared in your paper on March 22nd. Although I agree with many of the things Ms Boyle wrote, I feel she didn't mention some important points.

A recent report suggests that, on average, each person has to put up with about 3,000 advertising messages every day. At first sight, this number seems impossible, but let's think about it. First of all, there are adverts in papers and magazines, on TV and on the radio. Then there's spam – emails with advertisements – and pop-up adverts on Internet pages. Then there are billboards in the street. Finally there is junk mail and leaflets, advertising slogans on T-shirts and shopping bags, posters in waiting rooms, on public transport, at sports matches and concerts. Advertising completely invades our lives.

Do you I buy 3,000 products every day? No, of course not. So not only is advertising irritating and an invasion of our privacy, as Ms Boyle suggests – but it's a waste of money.

But there's another point that Ms Boyle didn't mention: advertising makes us dissatisfied.

All of us are bombarded every day by adverts showing us people who are more attractive and successful than us and who have newer things than us. In reality, most of us have longer and much more comfortable lives than our ancestors and yet people are more dissatisfied with their lives than ever before. A coincidence?

In short, advertising is one big lie. It tells us that luxuries are necessities and what you already have is not satisfactory. In fact, if you can relax in the evenings by watching adverts, you already have all you need to live comfortably. The purpose of advertising is to make you forget this.

Yours faithfully,

Jean Cox

Brighton

"OF COURSE NOBODY NEEDS ONE, THAT'S WHY I CALLED YOU ADVERTISING PEOPLE IN."

Решение.

Решение 2.

4. Найдите эти слова и фразы в письмах. Как бы вы сказали их на своем языке?

Ответ:

Letter A:

advertising - реклама

TV commercial - телевизионный рекламный ролик

(advertising) slogan - (рекламный) слоган

ad-break - рекламная пауза

Letter B:

ad/advert - реклама / объявление

advertising agency - рекламное агентство

Letter C:

spam - спам

billboard - рекламный щит

junk mail - рекламная рассылка

leaflet - листовка

poster - плакат