номер 2, страница 70 - гдз по английскому языку 10 класс учебник Вербицкая, Маккинли

Unit eight.

Track fifty-five.

A.

Dear sir, madam.

I'm writing in response to Judy Boyle's article, Time to Declare War on Advertising, which appeared in Saturday's paper.

As someone who works in the advertising profession, I have to say that many of Miss Boyle's views are exaggerated or simply wrong.

Firstly, I'm surprised that Miss Boyle, a journalist on one of the biggest daily newspapers, doesn't realize that most of her newspaper's income comes from advertising.

If advertising didn't exist, newspapers would be more expensive and thinner, and there is no doubt that there will be fewer titles to choose from.

This is also true of magazines and TV channels.

Does Miss Boyle really want to return to the days without advertising? The Dark Ages of the nineteen forties, when there was one public TV channel, two public radio stations, and dull magazines and newspapers.

Miss Boyle complains about how irritating adverts are.

I wonder if she has a sense of humor.

Hasn't she noticed that adverts are entertaining and above all, informative?

It's a sad fact that there are often more ideas and creativity in a thirty-second TV commercial than there are in the programs that come before or after it.

Everyone has a favorite advert that we look forward to seeing.

Adverts often capture the public's imagination and we talk about them and even start to use their slogans in everyday situations.

Comedians make jokes about them.

Pop video producers copy their ideas.

If adverts irritate Miss Boyle so much, there is a simple solution.

The three-minute ad break on TV is just enough time to make a nice cup of tea.

And while you're in the kitchen, Miss Boyle, look at the box of tea bags.

Why did you decide to buy them? A long, serious discussion with friends about different tea bags, or was it perhaps thanks to a memorable thirty-second advert?

Yours faithfully, Ashley Coates, Coates Advertising Associates, London, N five.

B.

Dear sir, madam.

After reading Judy Boyle's article in Saturday's paper, Time to Declare War on Advertising, I wanted to congratulate her on a brilliant piece.

Like Miss Boyle, I'm also fed up with the ridiculous stereotypes you find in adverts.

Look at car adverts, for example.

In adverts, driving is never stressful or boring. It's one of the most exciting things a man can experience.

For women, it's eating chocolate.

There are never traffic jams, because when you buy a new car, all the roads magically become empty of traffic.

There are other mysteries.

Why does nobody wear glasses, unless it's an advert for an opticians?

Why do women in adverts always slowly brush their hair in a kind of trance?

How do they find the time?

In my house, people would start banging on the bathroom door because they wanted to use the shower.

And why do people who eat yogurts always look as if they've just discovered the meaning of life?

And are biscuits really that exciting?

I don't know anyone who behaves like the people who I have to watch on my TV every twenty minutes.

And yet, I've been watching fools like these advertise products for the past twenty years.

Do people who work for advertising agencies have any contact with real life?

Or do they just sit in their offices and watch old adverts all day?

I wonder what other readers think.

Yours faithfully, Duncan Grant, Falkirk, S T eleven.

C.

Dear sir, madam.

I am writing in response to Judy Boyle's article, which appeared in your paper on March the twenty-second.

Although I agree with many of the things Miss Boyle wrote, I feel she didn't mention some important points.

A recent report suggests that on average each person has to put up with about three thousand advertising messages every day.

At first sight, this number seems impossible, but let's think about it.

First of all, there are adverts in papers and magazines, on TV and on the radio.

Then there's spam, emails with advertisements, and pop-up adverts on internet pages.

Then there are billboards in the street.

Finally, there is junk mail and leaflets, advertising slogans on T-shirts and shopping bags, posters in waiting rooms, on public transport, at sports matches and concerts.

Advertising completely invades our lives.

Do you or I buy three thousand products every day? No, of course not.

So not only is advertising irritating and an invasion of our privacy, as Miss Boyle suggests, but it's a waste of money.

But there's another point that Miss Boyle didn't mention. Advertising makes us dissatisfied.

All of us are bombarded every day by adverts showing us people who are more attractive and successful than us and who have newer things than us.

In reality, most of us have longer and much more comfortable lives than our ancestors.

And yet people are more dissatisfied with their lives than ever before. A coincidence?

In short, advertising is one big lie.

It tells us that luxuries are necessities and what you already have is not satisfactory.

In fact, if you can relax in the evenings by watching adverts, you already have all you need to live comfortably.

The purpose of advertising is to make you forget this.

Yours faithfully, Jane Cox, Brighton.